Bio
Erfanul Alam Siddiquee spends his days mainstreaming Islamic finance and improving financial literacy for adults. But watching his toddler daughter instinctively share her apple with everyone before taking a bite made him realise something profound: children already embody the timeless Islamic wisdom about wealth—that money is a trust requiring both wise stewardship and generous sharing, that saving and giving can beautifully coexist, and that true abundance comes from balanced choices that care for both our future and our community.
As his daughter grew, he found himself wondering how to nurture and draw out the beautiful understanding she naturally possessed. How could he help her retain this wisdom as she encountered the world’s messages about money? The answer came to him clearly: stories. Stories would be the perfect way to strengthen what was already in her heart, to show her characters who faced real choices and made them with the same generous wisdom she instinctively displayed. That realisation inspired him to write the tales that would celebrate and cultivate the Islamic values she already carried within.
Drawing on advanced qualifications and years of experience working in the Islamic finance industry across different countries, Erfan brings a unique combination of global financial expertise and a father’s heart to children’s literature. Rather than teaching complex concepts, his tales simply mirror back to children the generous, wise spirits they already are, ensuring that the next generation grows up knowing that wealth is meant to be both carefully tended and joyfully shared.
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Since 1980
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One of the First Islamic Publishers in the United Kingdom
Connecting English-speaking Muslims to the heart of their faith with authentic, accessible books.
At a time when there were limited faith-based resources to learn and teach Islam to the Muslim community in English, Afsar & Jamal-un-Nisa Siddiqui founded one of the first Islamic publishing houses in the UK. Leaving behind professional careers, they paved the way for future generations to enjoy a wide range of Islamic literature. Almost fifty years later, we continue to provide the highest quality books worldwide and support literacy charities.
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